Branding photography is a means by which companies communicate their personality, uniqueness, and professionalism especially to their potential customers. A common challenge for many companies is effectively communicating the what and how of what they do. Through my work’s attention to detail, my use of lighting techniques, and careful care with scene composition, I work to breach this information gap.
Born in Rome, Italy in 1981, I had my first exposure to photography at age four, when, according to family legend, I accidentally destroyed a roll of my father’s photographs when I exposed the film to daylight. My earnest study of photography started independently, by reading manuals and attempting to imitate the techniques of the great masters. Formal training followed at Scuola Romana di Fotografia (Rome), Scuola Scienza e Tecnica (Rome), and at Goldsmith College, Centre for Urban and Community Research (London), where I specialized in reportage, combining this with branding photography for clients in the corporate sector. I’m passionate about merging the two in my life’s work. Many of my personal projects have received awards and been published and exhibited internationally. Based in Berlin, I am available for commission work throughout Germany and worldwide.